Underwear or underwear is usually worn next to the skin or under other clothing. The five general types of underwear include conventional briefs, boxer briefs, shorts, shorts and thongs. Underwear is a woman’s underwear, which in some cases is worn by men to enhance the look and appeal and is considered to be very fashionable. The five types of underwear include bras, panties, pajamas, corsets and daywear.
Due to the increase in personal income in the United States, the US men’s underwear and lingerie market is expected to grow substantially during the forecast period; the spread of modern retail formats, such as supermarkets, discount stores and pharmacies; lifestyle changes; and the health and wellness of men and women in the country. Increased awareness of personal hygiene. On the other hand, fierce competition due to the presence of relatively large global and local lingerie apparel manufacturers is expected to be a major constraint to the growth of the US men’s underwear and lingerie market during the forecast period.
In 2014, the online store segment contributed 10.5% of the US men’s underwear market by value and is expected to increase to 13.0% at the end of the forecast period. In 2014, the online store segment contributed 11.5% to the value of the US women’s underwear market, and is expected to have the fastest compound annual growth rate of 12.2% during the forecast period. By the end of 2021, the online store segment is expected to increase by 530 BPS compared to other types of distribution channels in the US women’s underwear market.
The adoption of more and more smartphones and e-commerce applications is expected to drive market growth. Consumers tend to purchase these products from online stores due to offers such as online discounts offered by e-retailers. This is another factor that is expected to further drive adoption of the channel when shopping during the forecast period.
On the basis of the category, the US men’s underwear market includes regular underwear, boxer briefs, shorts, shorts and thongs. The steady demand for boxer shorts is expected to boost the growth of the country’s men’s underwear market. The American underwear market is divided into bras, underwear, etc. depending on the type of product. The Brassiere segment revenue contribution is expected to increase from the highest compound annual growth rate from 2015 to 2021.
The US men’s underwear and lingerie market report also includes a company profile and a competitive landscape for key market participants. It covers the strategies adopted by key players, the latest developments, and a brief description of the product.