Luxury lingerie specialist brand Wolford presents its first collection based on the Cradle to Cradle (French cradle-to-cradle) approach. In other words, all materials used in production remain in an infinite life cycle, and no longer end up in the trash. If dressing without exploiting the planet is possible, it would be wrong to deprive oneself of it, right?
The fashion industry is the second most polluting industry in the world after the oil industry. “It’s time things change. It is time for us to change. It’s time for us to change our habits, “says the brand,” sustainability has always been part of our DNA. ”
In this perspective, Wolford put the knowledge of its experts to use for 4 years. The entire production process has been revised to meet Cradle to Cradle standards. The principle ? Each piece is designed so that the materials can be recycled in the circuit.
The first certified products of the Austrian brand will be on sale in September. The collection, consisting of “Aurora” leggings and the “Aurora” sweater, will be expanded each season. The pieces are made from three fibers. The sweater and the leggings are made from a long-lasting cellulosic fiber, biodegradable polymer, specially modified oil and ultra-sophisticated yarn. elasticity, decomposes without harmful discharges.
And when it’s time to separate from the Aurora Collection, the luxury underclaw will send them to an industrial composting center to naturally decompose and change into nutrients that are useful for our planet, such as humus and biogas.