From Savage x Fenty to Victoria’s Secret to Emily Ratajkowski’s new lingerie collection, our expectations for lingerie have never been so high.
Model and actress Emily Ratajkowski announced last week that she will launch the lingerie line M / RATA, which is accompanied by her swimsuit brand Inamorata Swim. Inamorata Swim is best known for bikinis. Complex complexity, minimalist minimalism, spider-like suits bind their wearers like a sexy roast beef. After Ratajkowski appeared in a work on the Australian beach, the Daily Mail wrote, “The thin zipper bikini can hardly contain her Instafamous curve”.
A few days later, Ratajkowski nodded to her headline making swimsuit and told the audience at the Australian Men’s Awards Ceremony about the importance of “multi-faceted”. “It’s about wearing a bikini on the beach,” she said. “This is consistent with the statement she made earlier this year. Her Instagram is a sexy feminist magazine.”
Skeptics may be raving about Ratajkowski’s unique string bikini feminist brand, but the launch of her swimwear and lingerie collections follows the continuing crisis of Victoria’s secrets and the rise of the brand that promotes empowerment, such as Rihanna’s Savage x Fenty. How do swimwear, bras and panties become lightning rods for feminist discourse? Of course, Ratajkowski’s underwear collection may not cure injured women, but in fact, why is this? When do we start looking forward to lace fabric fragments to cure the society’s misconceptions about women? (As far as I know, the men’s underwear industry is still affected by social and political criticism, except that occasionally complaining too much about Tommy John’s ads destroying a podcast.)
There is no doubt: Victoria’s secret chief marketing officer Ed Razek’s comments on the trans and oversized models are shocking, but the public’s response to them is a bigger point: is there really something radical about letting female objects More inclusive? Like Victoria’s secret, can large retailers founded by men promote the “feminist movement”? Perhaps, as Amanda Mull eloquently wrote for Vox, physical positivity is a scam – at least when a bloated corporate brand makes money on it.
As comedian Patti Harrison pointed out in a viral tweet post, a transgender and large-coded woman is glued into a white, and how a cis-female fantasy woman should look at it does not solve the problem. From a feminist point of view, fantasy itself is a problem, not the size or gender identity of the woman who implements it.
Rihanna’s lingerie collection, Savage x Fenty, is often considered the platonic ideal of an inclusive brand created by women, taking into account the various female bodies, with uniform size (underwear size up to 3XL, bra up to 44DD) and On the runway. Steff Yotka, Vogue.com editor of the Savage x Fenty show at this year’s New York Fashion Week, noted its unique atmosphere: “It feels so representative of all the different personalities and emotions a person can feel,” Yotka told GARAGE on Tuesday. She added: “I think a lot of brands will come up with the unique muse they are talking about, and the kind of people and personality that Rihanna and her team want to represent really make people feel so diverse.”
Yotka brings a practical perspective to explain why our expectations for women’s underwear are so: “The mainstream narratives that underwear should do or look like have always been dominated by very few voices, and it’s time for brands to start paying attention to underwear from From a multi-faceted perspective, underwear is the best clothing for your skin. It is what you wear every day. It is required to provide so many functions, more than any other function you put on your body. The top can be very cute. But the bra must really support you, and it’s cute, and it complements the top you wear. It’s a big responsibility. “It sounds like it, very good… be a woman!
Rihanna is not the only female creator who tries to liberate women from Victoria’s secret industrial park. Just as the lonely lingerie founder Helen Morris said to The Cut in a story about “underwearing men’s gaze”, “We really want to celebrate female relationships. I’m sure boyfriends will like to see this beautiful.” Underwear, but it is often the focus. It’s really about empowering women. “Whether buying underwear can transfer real, meaningful power is a complex issue – Ratajkowski and Karl Marx may disagree – but women’s design Underwear, considering women, seems to be a good start.