French lingerie brand LIVY is the passionate project of its founder Lisa Chavy. She has worked in some famous French fashion companies. She only set up her super sexy underwear and RTW brand in 2017. Since then, it has grown and is available at top retailers such as LeBonMarché, Bergdorf Goodman, Galeries Lafayette. And Neiman Marcus.
As Lisa collaborates with the most prestigious French manufacturers Sophie Halette and Noyon, buyers and customers recognize the quality that goes hand-in-hand with LIVY. They bring classic and modern life contours and add some extra je ne sais quoi, she only uses the most luxurious laces, which is clearly universally appealing. Every woman has something because this series consists of three lines, ‘PARIS’ is defined as sexy, fashionable and mysterious, ‘NEW YORK’ is graphic and bold, then a more leisurely category of ‘LA’, reflecting The attitude of the West Coast.
How did your brand come about? After working in the underwear industry for 15 years, I spent five years on the most prestigious luxury brands such as Kenzo, Christian Lacroix and Galliano. I think it’s time to start my own personal project. LIVY is a passionate story; my favorite phrase is, “She designed a life she likes”, which perfectly explains the essence of my brand.
I want to go beyond the traditional field and create the first truly global lingerie brand. I set out to create a collective of designers to enrich the brand and integrate various cultures and ideas, different backgrounds and visions; my favorite way of working is to work together to guide people around me to realize my dream of LIVY.