Entrepreneur, author, body activist and boundary breaking supermodel Ashley Graham,
29, released her 14th plus size lingerie line with Montreal-based brand Addition
Elle today.
The collection – tagged Purple Rain By Ashley Graham – consists of eight designs
available in sizes X-3X and 36DD-42G/H and prices range from $30.00-$95.00.
‘I’m excited to continue the evolution of my lingerie offering with the Addition
Elle team. We have worked together for many seasons now to create desirable lingerie
for women of all sizes. We remain committed to being the global trendsetter for sexy
and supportive lingerie with the new, seductive Purple Rain collection,’ said
Ashley.
Following the success of Ashley’s previous 13 collections (Dark Beauty, Seductive,
Rebel Beauty and more) Purple Rain continues to be daring with a provocative tone.
Styles are delicately adorned with a new web lace finish, rich, purple microfibers
draped with black fishnet and lace spun to reflect a spider web.
Delicate and fine yet strong and powerful, the pieces are detail heavy, featuring
bows, hardware, and dramatic black straps lined with deep purple picot.
‘We are excited for our latest lingerie collection with style starlet Ashley Graham.
She personifies the confidence of the Addition Elle woman and exudes an inimitable
sense of feminism and poise, coupled with fearless and impactful energy,’ said
Roslyn Griner, Vice President of Marketing and Visual Presentation for Addition
Elle.
With over 30 years of experience in the plus-size market, Addition Elle’s ready-to-
wear collections of intimates, sportswear, outdoor active wear and career apparel
are designed to inspire women to look and feel their personal best in every aspect
of life.
The brand promises to deliver ‘fashion democracy’ to its customers, a philosophy
grounded in the belief that style isn’t limited by size. Ashley’s steamy campaign
was photographed by Max Abadian.
